L'Oreal USA announces the official launch of www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).
Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).
The specialty food manufacturer enters into a licensing agreement with Vidalia Brands Inc., to develop a new line of prepackaged snacks for vending, grocery and convenience store distribution.
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