Marketing Tactics

The two new hires are key examples of how Newell Rubbermaid is accelerating its marketing transformation and investing in global brands.

In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.

The two organizations will work together to equip parents with information and tools they need to keep their homes and families safe.

In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.

The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.

The new survey conducted by Nestl reveals how frozen food fits into everyday lives at home and work.

Procter and Gambles Gain detergent brand introduces new Original Fireworks In-Wash Scent Booster.

Grape-Nuts also reveals its new Whats Your Mountain? tagline via Everest-themed televisions commercials (the first national TV spots for the cereal in five years), digital advertising, and sampling efforts all across the nation.