Marketing Tactics

The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.

Consumers ask Victoria's Secret to make a line of "survivor" mastectomy bras to help breast cancer survivors.

Target and Fast Company partner to create the Retail Accelerator challenge to celebrate and foster technological innovations that are reshaping the retail industry.

As CMO, Clive Sirkin will continue the ongoing transformation of the company's marketing function as a core driver of its growth agenda.

Apollo and Metropoulos hope to have America's favorite snacks back on the shelf by this summer. They agreed to pay $410 million to purchase the brands, five bakeries and certain equipment.

Empowering Women Together will be part of Store for Good, a developing Walmart.com program dedicated to connecting consumers with products that do good for other people, for themselves, or for our environment.