In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.
Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights.
The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."
Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
SC Johnson shares the latest information for its ongoing work to achieve its 2016 environmental goals by using more clean energy, cutting greenhouse gas emissions and creating innovative products that use fewer resources.
