Contrary to the usual strategies of many top retailers, a new study reveals that consumers are often put off by promises of lowest prices. Read on to find out the significant implications that this research has for retailers and manufacturers.
L'Oreal USA announces the official launch of www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics (S.T.E.M).
Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).
