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Marketing Tactics

  • Petitioning for a New Product

    Consumers ask Victoria's Secret to make a line of "survivor" mastectomy bras to help breast cancer survivors.

  • Target Searches for Mobile Innovation

    Target and Fast Company partner to create the Retail Accelerator challenge to celebrate and foster technological innovations that are reshaping the retail industry.

  • Kimberly-Clark Names CMO

    As CMO, Clive Sirkin will continue the ongoing transformation of the company's marketing function as a core driver of its growth agenda.

  • Hostess Selects Winning Bidder for Twinkies

    Apollo and Metropoulos hope to have America's favorite snacks back on the shelf by this summer. They agreed to pay $410 million to purchase the brands, five bakeries and certain equipment.

  • Walmart Web Site Supports Small, Women-Owned Businesses

    Empowering Women Together will be part of Store for Good, a developing Walmart.com program dedicated to connecting consumers with products that do good for other people, for themselves, or for our environment.

  • Morton Salt Enters New Category

    Designed to soothe minor aches and sprains, Morton Natural Epsom Salt products are now appearing on store shelves nationwide.

  • Boulder Brands Debuts New Products

    Through each of its brands, Boulder Brands addresses specific dietary needs, including gluten-free (Udi's Gluten Free Foods and Glutino), plant-based (Earth Balance), heart health (Smart Balance) and weight management (Best Life).

  • Mondelez Utilizes Social Media Platform

    The solution from Expion is expected to drive social media management for Mondelez International's portfolio of brands.
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