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Marketing Tactics

  • LeapFrog Launches New Developer Program

    "Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first partner developed interactive games to debut in the LeapFrog App Center.
  • Mondelez Partners with 9 Start-Ups for Mobile Pilots

    Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).
  • Inventure Foods Expands Brand Portfolio

    The specialty food manufacturer enters into a licensing agreement with Vidalia Brands Inc., to develop a new line of prepackaged snacks for vending, grocery and convenience store distribution.

  • Sanofi's Chattem Acquires Rolaids Brand

    The product acquisition is expected to further strengthen the Consumer Healthcare division of Sanofi U.S.

  • 10 Crucial Consumer Trends for 2013

    Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, its over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.
  • Reckitt Benckiser Unveils betterbusiness Strategy

    RB announces its new goals upon the early achievement of its highly-successful Carbon 20 program.
  • Unilever Taps Agency for Consumer Data Strategy

    Havas EHS is expected to enable Unilever brands to harness the power of consumer data to improve engagement with the right audience at the right time.
  • Top 5 Health Trends to Watch in 2013

    The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?
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