Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).
Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, its over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.
The specialty food manufacturer enters into a licensing agreement with Vidalia Brands Inc., to develop a new line of prepackaged snacks for vending, grocery and convenience store distribution.
The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?
