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Marketing Tactics

  • Coca-Cola Provides Disaster Relief in Wake of Hurricane Sandy

    The philanthropic arm of The Coca-Cola Company pledged $1 million to local community relief efforts. Funds will help provide resources for necessary food and shelter in the short-term and will aid in the long-term rebuilding efforts.

  • Kellogg Commits $500,000 to Hurricane Sandy Relief Efforts

    The donation includes a $250,000 cash contribution from Kellogg's Corporate Citizenship Fund to the American Red Cross and $250,000 in food to Feeding America.

  • CGT Reveals 2012 Innovation Award Winners

    Over the last few years, with budgets slashed and resources limited, many CG companies have focused innovation efforts on mere line extensions or slight variations of existing concepts. But, there are exceptions. Here, CGT honors two companies that delivered truly revolutionary new products with 2012 Innovation Awards.

  • Mondelez Launches Coffee Farmer Program

    Coffee Made Happy builds on the companys previous commitment to sustainably source 100 percent of its European coffee by 2015.

  • P&G, Clorox, Coca-Cola Share New Business Strategies

    Some of the best minds in the CG industry met in Orlando, Fla. earlier this week for the 14th annual Consumer Goods Business & Technology Leadership Conference. There, they swapped insight-driven strategies for driving top-line growth. Hot topics included retailer collaboration, demand chain excellence, IT enablement and much more. Get a sneak peak behind the scenes here.

  • Halloween Sales to Hit Record High of $8B

    As consumers continue to relieve their pent-up demand that lingered from the recession, almost every Halloween category will benefit, with revenue for the decorations segment anticipated to grow the fastest.

  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • Carbonation System Expands Globally

    The global carbonated beverage revolution is continuing across three continents through new exclusive partnerships, according to the companys CEO.

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