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Marketing Tactics

  • Starbucks Adds Teavana to Emerging Brands

    Starbucks acquired Teavana for an aggregate acquisition price of approximately $620 million in cash.

  • Unilever Taps Agency for Consumer Data Strategy

    Havas EHS is expected to enable Unilever brands to harness the power of consumer data to improve engagement with the right audience at the right time.

  • Kraft to Debut 40 New Products

    Kraft Foods Group, Inc. has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. This is the first comprehensive new products launch since Kraft became an independent public company in October.

  • Top 5 Sales and Marketing Headlines of 2012

    2012 was another exciting and transformational year in the consumer goods industry, from Kraft's new name to Kimberly-Clark's record-breaking digital marketing program. Join CGT as we revisit the most-read sales and marketing-centric headlines of the year.

  • Lancome Expands Online Experience

    Just in time for the holidays, Lancme has launched its new mobile and tablet storefronts providing a consistent brand experience wherever their consumer chooses to engage.

  • 2012 Top 100: Health & Beauty Aids

    Apparently, beauty is everything; at least to these companies and their loyal consumers. This market posted growth across the board with innovative health and beauty products and business strategies.

  • Coca-Cola Partners with HSN

    The partnership will intertwine the Coca-Cola brand into HSNs programming events throughout the year and include the most extensive online store of Coca-Cola merchandise in the world, HSN merchandise added to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multi-platform content throughout the year.

  • Kellogg Fuels Innovation with Consumer Insights

    New product launches continue the momentum generated by other recent new breakfast products, including Krave cereal, which was the most successful cereal launch in the category in the last 20 years.
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