Marketing Tactics

The Supermarket Guru Phil Lempert, reveals and discusses the grocery retailing mega trends found in the 2012 FMI U.S. Grocery Shopper Trends report.

Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.

Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.