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Marketing Tactics

  • Walmart Debuts Food Subscription Service

    The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.

  • Shopping in the Age of Mobile

    Smartphones will soon become the most ubiquitous piece of hardware to rule the planet. Naturally, consumer goods organizations are connecting their brands to shoppers and consumers over smartphones, wherever they are.

  • Manufacturers Rank Top 10 Retailers

    Last week, CGT published a report that names retailers' 10 favorite suppliers. This week, we're turning the tables to bring you a list of the the Top 10 power retailers, ranked by their manufacturing partners. Walmart still reigns, but the gap is narrowing, showing how significantly retailing is changing.

  • OfficeMax Names Chief Marketing and Strategy Officer

    Kim Feil held marketing and business leadership positions of increasing responsibility at companies that include Walgreen Co., PepsiCo, Cadbury Schweppes, Information Resources Inc. and Sara Lee.

  • Retailers Rank Top 10 Suppliers

    Retailers again ranked P&G Best of the Best although Unilever made up significant ground on its major rival across a number of individual measures and made the biggest gains. Find out which other suppliers are finding favor with America's top retailers.

  • P&G Names Top 7 Open Innovation Partners

    The collection of winners are widely diverse: from small firms to global operations to academia. Some are located near P&G's global headquarters in Cincinnati, others are scattered around the world.

  • Anheuser-Busch Produces Emergency Drinking Water

    Anheuser-Busch will begin packaging 44,000 cases of emergency drinking water or 1,056,000 cans this week for residents impacted by Hurricane Sandy and other natural disasters.

  • Coca-Cola Provides Disaster Relief in Wake of Hurricane Sandy

    The philanthropic arm of The Coca-Cola Company pledged $1 million to local community relief efforts. Funds will help provide resources for necessary food and shelter in the short-term and will aid in the long-term rebuilding efforts.
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