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Marketing Tactics

  • Miller Lite Supports Education in Hispanic Community

    Miller Lite is partnering with the Dallas Cowboys and the Adelante! U.S. Education Leadership Fund to launch the Scoring for Education program for the second consecutive year.

  • Walmart Partnership Pushes Healthier Food

    The new program offers a five-percent savings on products that qualify, including fresh fruits, vegetables and low-fat dairy.

  • O Canada, Land of Retail Opportunity

    With fewer chains and little competition from online shopping, Canada represents a strong expansion opportunity for U.S. retailers according to WSL/Strategic Retail. The study finds 64 percent of Canadians can still afford to shop beyond the basics.

  • New LeapFrog Product Launch Sets Pre-Sale Record

    LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.

  • Rubbermaid Leverages Insights to Create LunchBlox

    Rubbermaid's new LunchBlox are built for the perfectly packed lunch for work or school.

  • Campbell Puts V8 V-Fusion in a Drink Box

    Available in three delicious flavors Apple, Berry and Fruit Punch these convenient, single-serve juice boxes are designed to deliver the fruity and refreshing taste kids love and the nutritional value moms can feel good about serving.

  • The Evolution of Retail

    The retail industry is undergoing major transformations driven by new technologies and the changing needs of the consumer. Bruce Twery, director, Clarkston Consulting, shares his insights on the evolving consumer realities, how those realities will affect the retail industry, and what manufacturers can do to realize future growth.

  • Lays Taps Consumers for Next Chip Flavor

    The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million.
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