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Marketing Tactics

  • Mondelez Launches Coffee Farmer Program

    Coffee Made Happy builds on the companys previous commitment to sustainably source 100 percent of its European coffee by 2015.

  • P&G, Clorox, Coca-Cola Share New Business Strategies

    Some of the best minds in the CG industry met in Orlando, Fla. earlier this week for the 14th annual Consumer Goods Business & Technology Leadership Conference. There, they swapped insight-driven strategies for driving top-line growth. Hot topics included retailer collaboration, demand chain excellence, IT enablement and much more. Get a sneak peak behind the scenes here.

  • Halloween Sales to Hit Record High of $8B

    As consumers continue to relieve their pent-up demand that lingered from the recession, almost every Halloween category will benefit, with revenue for the decorations segment anticipated to grow the fastest.

  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • Carbonation System Expands Globally

    The global carbonated beverage revolution is continuing across three continents through new exclusive partnerships, according to the companys CEO.

  • Oracle's 2012 CG Winners Named

    The Clorox Company, ConAgra Foods, Land OLakes, Reckitt Benckiser, Tyson Foods and more are recognized for innovation.

  • Retailers Embrace the Power of Big Data

    "Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.

  • Great American Beer Festival Awards 2012 Winners

    Ambitious brewers are opening breweries and producing extremely high quality beer brands in once unlikely locations.

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