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Marketing Tactics

  • Method Launches Worlds First Line With Ocean Plastic Packaging

    The limited-edition bottles are for a new two-in-one hand and dish soap, available exclusively at Whole Foods Market stores nationwide.

  • Mondelez International Launches Mobile Marketing Initiative

    The program will pair the newly named companys power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.

  • Nestle Searches for Young Leaders

    The program will honor 18 extraordinary young people who demonstrate good citizenship, a strong academic record, and show how they have made a meaningful contribution to their school or community.

  • Munchkin Reveals 2013 Product Innovations

    Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced six new additions to its comprehensive portfolio of more than 200 existing products. These new products offer a twist on everyday essentials via unique, vibrant designs, meant to make parenting a little more stylish and manageable.

  • Target Bets on QR Codes for Holiday Sales

    The big box retailer will feature 20 toys at the front end promoted with signs featuring Quick Response codes; shoppers with smart phones can scan the codes to buy the toys and have them shipped for free.

  • Smart Balance Launches Milk Line for Kids

    The three varieties are now sold in all Harris Teeter stores, including those in North Carolinathe first state where the product line has been introduced.

  • Kraft's Lower Sodium Goals on Track

    The packaged food giant has already eliminated the equivalent of 14 million pounds of salt, or 1 billion teaspoons, from the North American diet annually.

  • P&G, Kraft, Starbucks Talk Driving Innovation

    Innovation-focused executives from P&G, Kraft, Starbucks and many more met to deepen their understanding of driving true innovation at CGT's seventh annual Growth and Innovation Forum. Here are the key takeaways from the events insightful presentations, panel discussions, and more.

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