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Marketing Tactics

  • O Canada, Land of Retail Opportunity

    With fewer chains and little competition from online shopping, Canada represents a strong expansion opportunity for U.S. retailers according to WSL/Strategic Retail. The study finds 64 percent of Canadians can still afford to shop beyond the basics.

  • New LeapFrog Product Launch Sets Pre-Sale Record

    LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.

  • Rubbermaid Leverages Insights to Create LunchBlox

    Rubbermaid's new LunchBlox are built for the perfectly packed lunch for work or school.

  • Campbell Puts V8 V-Fusion in a Drink Box

    Available in three delicious flavors Apple, Berry and Fruit Punch these convenient, single-serve juice boxes are designed to deliver the fruity and refreshing taste kids love and the nutritional value moms can feel good about serving.

  • The Evolution of Retail

    The retail industry is undergoing major transformations driven by new technologies and the changing needs of the consumer. Bruce Twery, director, Clarkston Consulting, shares his insights on the evolving consumer realities, how those realities will affect the retail industry, and what manufacturers can do to realize future growth.

  • Lays Taps Consumers for Next Chip Flavor

    The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million.

  • P&G Repeats Successful Marketing Campaign

    The Procter & Gamble program a comprehensive campaign designed to highlight innovative products for self, family and home.

  • Hallmark Innovates Milestones to Moments

    With strong consumer relationships, brand trust and a 100-year-old heritage, Hallmark Cards, Inc. has been trusted with marking milestones in consumers' lives. So, the company decided to transform how it innovates and engages its consumer.
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