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Marketing Tactics

  • Hungry Jack Taps Consumers for Recipes

    By simply looking to their pantry, consumers can get creative and explore the versatility of common staples.

  • Land O'Lakes Launches Cooking Innovation

    Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.

  • New LeapFrog Line Features Touch Technology

    LeapFrog Enterprises, Inc. announces Touch Magic, a new line of interactive toys that encourage learning and exploration through intuitive touch technology.

  • Tides Colorful Campaign

    Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.

  • Dove Markets to Men

    Elway and Flutie's "Journey to Comfort" video series showcases how they understand the importance of caring for themselves and others.

  • Pepsi Scores New Ad Touchdown

    With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.

  • P&G Committed to Innovation That Creates New Categories, New Brands

    The giant CG company is confident and focused on its growth and productivity plan, according to its chairman, president and CEO, speaking at its annual shareholders meeting.

  • Coke Retains Top Spot as Best Global Brand

    Apple jumps to the No. 2 position with stellar sales in both developed and emerging markets. Find out what other CG brands moved up, moved down, returned to, and just entered the ranking of this annual report.
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