Marketing Tactics

The biggest names in beverages, consumer technology and restaurants dominate social media conversations, making up the majority of the top ten social media brands of late. Find out what other consumer goods brands join Coke on this list.

Ensuring you have the perfect package for your product requires a comprehensive, collaborative effort between all of the contributors involved in its design.

The zero-calorie beverage enhancer will debut in October.

Younger consumers are expected to gravitate towards the soup giant's new sophisticated, diverse varieties in plastic pouches.

The collective snack foods company is expected to emerge early in the fourth quarter.

The Supermarket Guru Phil Lempert, reveals and discusses the grocery retailing mega trends found in the 2012 FMI U.S. Grocery Shopper Trends report.

In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.