"Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.
Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.
LeapFrog Enterprises, Inc. announces Touch Magic, a new line of interactive toys that encourage learning and exploration through intuitive touch technology.
Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.
This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.
