Marketing Tactics

The Most Powerful Women in CPG
When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This Fortune 500 list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating employees, and more.
Top 5 Sales & Marketing Stories at 2012's Midpoint
As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were of the most interest to our readers. With popular topics like new marketing and TPO, here is a look back at the top 5 sales and marketing headlines on Consumergoods.com this year.

Yankee Candle Marketing Strategy Includes New CMO

This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.
Kraft, SodaStream Expand Co-Branded Flavors

The initial Kool-Aid flavors complement the existing co-branded portfolio, which includes several varieties of Crystal Light and Country Time.
CPG Lags in Social Media Investments

IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.
Kellogg Introduces Consumer-Loyalty Program

The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves.
Create a Better, Faster, Smarter Shopping Experience through the Perfect Shelf!

According to Symphony IRI, more than 80 percent of new product introductions fail in year one. Combine that with the steep cost just to get a new product on the shelf, and it is clear that consumer packaged goods (CPG) companies, as well as the retailers who sell their products, need to find ways to break this cycle in order to increase success with new product introductions.
Clorox Uses Consumer Insights for Hispanic Line

With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.
Capri Sun's Monster-Sized Facebook Campaign

Kraft Foods launches the new Capri Sun juice drink Big Pouch with an over-the-top Facebook page featuring an attention-grabbing stop-motion monster video.
Fisher-Price Targets Apps for Kids

To help kick off its new 2012 app-cessory products, Fisher-Price released a few "Just Like Mom and Dad" photos.

The Most Powerful Women in CPG

Top 5 Sales & Marketing Stories at 2012's Midpoint

Yankee Candle Marketing Strategy Includes New CMO

Kraft, SodaStream Expand Co-Branded Flavors

CPG Lags in Social Media Investments

Kellogg Introduces Consumer-Loyalty Program

Create a Better, Faster, Smarter Shopping Experience through the Perfect Shelf!

Clorox Uses Consumer Insights for Hispanic Line

Capri Sun's Monster-Sized Facebook Campaign

Fisher-Price Targets Apps for Kids