Walmart Launches Dog Food Brand

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Walmart Launches Dog Food Brand

08/21/2012
Dog owners now have another way to save money at Walmart, so their companions can live better. Available exclusively in more than 2,900 Walmart stores, Pure Balance is the retailer’s first ultra premium dry dog food which includes no soy, wheat or corn additives, no artificial colors, no preservatives and no chicken by-products.
 
Pure Balance’s first and primary ingredient is either real lamb meat or poultry, and contains a blend of omega 6 and 3 fatty acids good for a healthy coat and skin. Additionally, the product supports vision health, as well as heart health and immunity.
 
“Walmart customers, including me, consider our dogs family members so when it comes to their food we want the very best for them,” says Jody Pinson, vice president of pets at Walmart. “Our customers told us they wanted to be able to feed their dogs a dry food made with pure ingredients without having to make a special trip to the pet store. We listened and are excited to offer Pure Balance, an ultra premium dog food, at a price our customers can afford.”
 
Walmart’s new Pure Balance brand dog food aims to offer key benefits found in top pet specialty brands, and is already gaining notice from veterinarians who understand the benefits of a high-quality dry food.