Marketing Tactics

The maker of branded basic apparel is also looking to refresh its iconic Gold Toe line to appeal to a wider audience.

Unique delivery systems are the focus of the new products, one of which is available now; the other two will be available this fall.

The accolades come from consumer and trade publications that recognized three different products with various awards.

The new program offers a five-percent savings on products that qualify, including fresh fruits, vegetables and low-fat dairy.

With fewer chains and little competition from online shopping, Canada represents a strong expansion opportunity for U.S. retailers according to WSL/Strategic Retail. The study finds 64 percent of Canadians can still afford to shop beyond the basics.