Marketing Tactics

Apparel Manufacturer to Develop its Name as Consumer Brand

The maker of branded basic apparel is also looking to refresh its iconic Gold Toe line to appeal to a wider audience.
Snyder's-Lance Snack Brands Honored in 2012

The accolades come from consumer and trade publications that recognized three different products with various awards.
Vitamin Brand Unwraps Three Lines

Unique delivery systems are the focus of the new products, one of which is available now; the other two will be available this fall.
Folgers Instant Coffee Crystals Unveils A Fresh New Look

The new consumer-friendly packaging redesign features an ergonomic shape with an easy-open flip top lid and the same great-tasting flavor and aroma of Folgers Instant Coffee Crystals inside.
Walmart Partnership Pushes Healthier Food

The new program offers a five-percent savings on products that qualify, including fresh fruits, vegetables and low-fat dairy.
Miller Lite Supports Education in Hispanic Community

Miller Lite is partnering with the Dallas Cowboys and the Adelante! U.S. Education Leadership Fund to launch the Scoring for Education program for the second consecutive year.
Lasting Innovation

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
Bacardi Celebrates 150 Years of Innovation

This anniversary year of innovation builds off the success of the global launch of BACARDI OAKHEART, a new smooth, slightly smoky spiced rum specialty.

McCormick's Color Tricks for Halloween Treats