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Marketing Tactics

  • CGT Reveals 2012 Innovation Award Winners

    Over the last few years, with budgets slashed and resources limited, many CG companies have focused innovation efforts on mere line extensions or slight variations of existing concepts. But, there are exceptions. Here, CGT honors two companies that delivered truly revolutionary new products with 2012 Innovation Awards.

  • Kellogg Commits $500,000 to Hurricane Sandy Relief Efforts

    The donation includes a $250,000 cash contribution from Kellogg's Corporate Citizenship Fund to the American Red Cross and $250,000 in food to Feeding America.

  • Mondelez Launches Coffee Farmer Program

    Coffee Made Happy builds on the companys previous commitment to sustainably source 100 percent of its European coffee by 2015.

  • Halloween Sales to Hit Record High of $8B

    As consumers continue to relieve their pent-up demand that lingered from the recession, almost every Halloween category will benefit, with revenue for the decorations segment anticipated to grow the fastest.

  • P&G, Clorox, Coca-Cola Share New Business Strategies

    Some of the best minds in the CG industry met in Orlando, Fla. earlier this week for the 14th annual Consumer Goods Business & Technology Leadership Conference. There, they swapped insight-driven strategies for driving top-line growth. Hot topics included retailer collaboration, demand chain excellence, IT enablement and much more. Get a sneak peak behind the scenes here.

  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • Carbonation System Expands Globally

    The global carbonated beverage revolution is continuing across three continents through new exclusive partnerships, according to the companys CEO.

  • Oracle's 2012 CG Winners Named

    The Clorox Company, ConAgra Foods, Land OLakes, Reckitt Benckiser, Tyson Foods and more are recognized for innovation.

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