Marketing Tactics

The retail industry is undergoing major transformations driven by new technologies and the changing needs of the consumer. Bruce Twery, director, Clarkston Consulting, shares his insights on the evolving consumer realities, how those realities will affect the retail industry, and what manufacturers can do to realize future growth.

The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million.

The Procter & Gamble program a comprehensive campaign designed to highlight innovative products for self, family and home.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

This anniversary year of innovation builds off the success of the global launch of BACARDI OAKHEART, a new smooth, slightly smoky spiced rum specialty.

With strong consumer relationships, brand trust and a 100-year-old heritage, Hallmark Cards, Inc. has been trusted with marking milestones in consumers' lives. So, the company decided to transform how it innovates and engages its consumer.

The Clean & Dry Plunger repels water so germs fall back in the bowl.