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Marketing Tactics

  • Consumer Need Drives New Products for Kellogg

    The current group of new products builds on the momentum established by other recent successful innovations from Kellogg.
  • Jones Soda Appoints New CEO and Chairman

    The appointments come after the existing CEO and Chairman of the Board announced their resignations. Additionally, the company announced the elimination of the Chief Financial Officer position.
  • Unilever Forms Facebook Partnership to Launch Waterwork

    Initially launched as a beta pilot, Waterworks, a clean water program, is among the first Timeline applications for charitable giving, connecting Facebook users around the world with real individuals and communities in need.
  • Minority Consumers Lead Digital Shopping Charge

    U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.
  • Top 5 Ways to Engage Consumers with Social Media

    Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.
  • Heinz Appoints North American Business Lead

    Dave Woodard is expected to lead Heinz North America to new levels of success by leveraging his proven expertise in marketing and innovation, and his keen understanding of consumer behavior.
  • Pharmavite Expands Product Line, Introduces New Brand

    A total of 20 offerings across three new Nature Made product lines will be in market by year end. In addition, Pharmavite will introduce Voots, a recent brand acquisition.
  • Anheuser-Busch InBev Confirms Interest in Grupo Modelo

    Settling industry rumors, Anheuser-Busch InBev noted that there is truth to the recent speculation regarding a possible combination between AB InBev and Grupo Modelo.
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