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Marketing Tactics

  • Staying Power

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • LOreal Names Best Vlogger

    L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger.

  • Kimberly-Clark Revamps Depend Brand

    Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.

  • Grey Goose Turns Cherry Red

    In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.

  • Campbell Steps Up the Pace

    Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.

  • Kraft Improves its Environmental Impact

    Today, Kraft employees around the world are using lifecycle thinking to help uncover ways to eliminate waste in manufacturing.

  • Popcorn, Indiana Achieves Forecast Accuracy Success

    After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.

  • L'Oreal USA Celebrates Women in Digital

    The new initiative aims to increase diversity in digital marketing to develop technology for women, by women.

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