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Marketing Tactics

  • PANDORA Goes Natural

    The new collection, entitled "Floral Nostalgia," features more than 100 new jewelry pieces.

  • Patagonia Inks Customer Marketing Database Deal

    The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.

  • Progress Report: Nestle Creates Shared Value in the U.S.

    Nestl in the United States released its 2011 Creating Shared Value report detailing new accomplishments in the areas of nutrition, sustainable business practices, and economic and community development.

  • Pepsi and Twitter Announce Global Partnership

    By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.

  • Coca-Cola QR Codes Drive Consumer Engagement

    Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.

  • Americans Name Top Food Brands in 2012

    A new study recently polled more than 38,500 American consumers about more than 1,500 lifestyle, product and service brands to reveal which brands Americans are likely to reach for when they are hungry. Find out why Chobani, Lays and Oreo were deemed Brands of the Year in their respective categories.

  • Van Vandegrift to Keynote 2012 CG Sales & Marketing Summit

    Multi-award-winning Hollywood Producer and digital marketing expert Van Vandegrift will headline the 2012 Consumer Goods Sales & Marketing and reveal how major brand owners are successfully executing online campaigns to win at the shelf.

  • Kraft Brands Dominate Facebook in Global Markets

    Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Heres a look at which consumer goods brands already lead in Facebooks top 10 countries.
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