Skip to main content

Marketing Tactics

  • Target Names Chief Marketing Officer

    The executive once served as Gap, Inc.'s EVP and CMO where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication.

  • Molson Coors to Acquire StarBev

    As a market leader in its region, StarBev provides Molson Coors with a great platform for growth and an excellent foundation from which to extend key brands, such as Carling, into Central and Eastern Europe.
  • Looking Back: The Best Business & Tech Initiatives of 2011

    To maximize growth opportunities, CG companies must think outside of the box. In 2011, CGT honored 15 companies that did just that with the 2011 Innovation, Business & Technology Awards. Click here to remember the standout technology and business initiatives that earned first-place accolades for Newell Rubbermaid, McCormick & Co., Kimberly-Clark, Goya Foods and Johnson & Johnson.
  • MEGA Brands, Mattel Announce Worldwide Licensing Partnership

    This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.
  • Food Lion Launches New Brand Strategy in 268 Stores

    These are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success.
  • 15 Brands Remain No. 1 Since 2005

    15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.
  • Pepsi Markets NEXT Cola

    Starting March 26, 2012 cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, the first to deliver real cola taste with 60 percent less sugar than Pepsi-Cola.
  • Kraft to Change Global Snacks Company Name

    The North American grocery company will retain the iconic Kraft Foods name: The name changes will become effective upon its separation before the end of 2012.

X
This ad will auto-close in 10 seconds