Skip to main content

Marketing Tactics

  • MEGA Brands, Mattel Announce Worldwide Licensing Partnership

    This strategic alliance leverages the MEGA Bloks brand and its expertise by bringing Mattel's most powerful properties to life in the fast-growing construction toy category.

  • Food Lion Launches New Brand Strategy in 268 Stores

    These are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success.

  • 15 Brands Remain No. 1 Since 2005

    15 brands have flexed their staying power "muscle" year after year among consumers. Within the list are "mega-brands" that came to define their respective categories, like Coca-Cola, Craftsman, Gatorade, HBO and Life Savers. But this story isnt just about the winners. Find out which brands are slipping and why.

  • Pepsi Markets NEXT Cola

    Starting March 26, 2012 cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, the first to deliver real cola taste with 60 percent less sugar than Pepsi-Cola.

  • Kraft to Change Global Snacks Company Name

    The North American grocery company will retain the iconic Kraft Foods name: The name changes will become effective upon its separation before the end of 2012.

  • 5 CPG Trends to Explore in 2012

    Among optimistic and pessimistic shoppers alike, all indications point to continued frugality and conservatism in 2012. From new product development and technology to store layouts and consumer shopping patterns, here are a few trends that CPG marketers need to actively respond to with products and strategies in 2012.

  • Sharing More Sources

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • PepsiCo Potato Chip Brands Surpass $10B Mark

    The company's global "Banner Sun" potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.
X
This ad will auto-close in 10 seconds