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Marketing Tactics

  • AXE Makes Scent for Her

    The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.

  • Nestle Celebrates 100 Years in India

    Nestls first sales agents in India began work in Chennai and Kolkata in 1912. Today, the company directly employs 6,000 people in India and more than half a million indirectly.
  • Nestle Leads Dairy Development in China

    Nestls work with farmers in Shuangcheng is part of what it calls Creating Shared Value, an approach to business that aims to create value for the companys shareholders at the same time as for those communities where it operates.

  • What are America's Greatest Brands?

    The year 2011 provided a bumpy ride, filled with turbulent economic uncertainty, yet the brands featured in the ninth edition of Americas Greatest Brands landed safely and are thriving. Find out which consumer goods brands were deemed leaders alongside big names, like Walmart, NASCAR and UPS.
  • Anheuser-Busch Names VP of Marketing

    The executive brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands, including ESPN, Allstate and Starcom.
  • L'Oreal Launches Multiple E-Commerce Brand Sites

    LOral USA signs a five-year agreement with PFSweb, Inc., to develop and manage multiple end-to-end e-commerce solutions for some of its most prestigious brands.
  • Top 10 Food Trends for 2012

    Known as the Supermarket Guru, Phil Lempert can predict the future and then help businesses and consumers understand it. In a recent blog article, he called 2011 one of the most exciting and game-changing years in the food world. Using last year as a backdrop, Lempert provided his top 10 predictions for the food industry in 2012.
  • Nutrisystem Shapes Next-Gen Marketing Program

    Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.
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