Skip to main content

Marketing Tactics

  • Diamond Calls Off Pringles Deal; Kellogg Moves In

    A surprising twist in the sale of Pringles hit this morning when Diamond Foods Inc. called off its planned acquisition of Procter & Gamble's popular brand. But Pringles wont be homeless for long as The Kellogg Company swept in this morning to state its claim on the world's second largest player in savory snacks.

  • Reckitt Benckiser Reshapes Company Strategy

    ?The company intensifies its focus on Health & Hygiene and faster growing consumer markets to fuel another decade of market outperformance.

  • Walmart Unveils Private Label Packaging Icon

    A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveils the Great For You icon.

  • 7 New Products Deemed Game Changing in 2012

    The Good Housekeeping Research Institute deemed that these seven products were game-changers amongst a pool of more than 1,500 new products. Plus, Good Housekeeping readers voted for one Hall of Fame winner, a product that consumers can't seem to live without.

  • P&G to Cut 1,600 Jobs, Banks on Digital Marketing for ROI

    Facing flat market shares and growing pressure to cut costs, the company is banking on digital marketing to help contain media spending long-term.

  • Moms Inspire Kimberly-Clark

    Huggies' MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.

  • Pfizer Launches Web Site for Consumers

    The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.

  • Starbucks Grows in China

    The company continues its growth momentum in fiscal 2012 to achieve its goal to serve customers through 1,500 stores in Mainland China by 2015.
X
This ad will auto-close in 10 seconds