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Marketing Tactics

  • General Mills Launches G-WIN Digital

    As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.
  • Kraft Launches European Healthy Living Program

    The Kraft Foods Foundation is expanding its global effort to encourage healthy lifestyles, investing more than $7 million in new programs in France, Germany, Italy and Spain.
  • Sara Lee to Buy House Of Coffee Business

    The move, by Sara Lee and its Norwegian joint venture partner Kaffehuset Friele, is expected to strengthen the partners' out-of-home business in Norway and Denmark.
  • P&G Launches Personalized Style Web Site

    StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.
  • No Time for the Weary

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • General Mills Creates New Consumer Experiences

    There is no doubt about it General Mills Corporation has entrepreneurial spirit when it comes to reaching consumers in new ways with new products. One of the company's recent new ventures, Gluten Freely, is the perfect example.
  • Garmin Drives Customers to Products

    Garmin has stellar relationships with its retail partners. So when it needed a better way to direct potential buyers to the right retail partner, it needed a solutions that could support them all.
  • Business Innovation in the 21st Century

    A sneak peek inside Praveen Gupta's new book on how to drive profitably innovate
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