Marketing Tactics

No. 1 player P&G sustained its growth trajectory in 2011 despite significant business and economic challenges, as did many of other companies on this list, making it one of the healthiest verticals in 2010.

CGT honors 15 consumer goods companies for excellence in their innovation, supply chain, customer management and growth strategies.

Breathable Foods introduced its new AeroShot Pure Energy product to the marketplace with help from Affinnova.

Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.

Nestle reports significant progress in the areas of Nutrition, Health and Wellness (NHW) in the United States during 2011.

As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.

StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.