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Marketing Tactics

  • Groupon Launches Rewards Program

    Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?

  • CGT Reveals 2011 Innovation Award Winners

    Only 18 percent of new products are considered highly innovative. Needless to say, true innovation is a feat enjoyed by an elite few each year, and that is why CGT is once again recognizing six consumer goods companies that defied the odds to launch successful new products in 2010/11.

  • Schick Partners with Social Media Influencers

    The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.

  • New Walmart Site Targets Women Only

    By 2016, the dedicated e-commerce site will feature approximately 500 items from apparel and jewelry, to stationery and accessories by more than 20,000 women in nearly two dozen countries.

  • Immaculate Baking Revamps Package Design

    To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.

  • Chiquita Sponsors MyPlate Nutrition

    As part of Chiquita's efforts to improve world nutrition, a newly designed, social media-integrated Chiquita.com website will launch in October.

  • PepsiCo Brand Launches New App

    The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.

  • Kraft Gives Oreo a Makeover

    To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.
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