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Marketing Tactics

  • Philips Sells Senseo Coffee Brand to Sara Lee

    The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.

  • Moms Inspire Kimberly-Clark

    Huggies' MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.
  • Pfizer Launches Web Site for Consumers

    The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.
  • Walmart Crowdsources New Product Ideas

    For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Walmart is removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.
  • Alice.com to Offer Everyday Insights Data Program

    CPG partners receive comprehensive analytics and reporting solutions, giving brands a holistic view of consumers shopping and buying behaviors.
  • Sobe Markets New Flavors

    This year, SoBe celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model.

  • Giant Eagle Offers Market District

    When first introduced in 2006, Market District stores delivered a new world of food to Pittsburgh.

  • AXE Makes Scent for Her

    The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.

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