Marketing Tactics

The consumer marketing veteran from P&G, Kraft and Kellogg company, joins Sony Computer Entertainment Americas executive management team.

The agreement is expected to broaden the reach of the Yogen Fruz Brand in U.S. markets.

The opening represents the culmination of a two-year-project, with a total investment of 15 million euros (approximately $20 million).

It's no secret: the youth of today have tremendous spending power. They also have loyalty to brands. A recent poll says Apple brands dominate the youth market in popularity, but Oreo Cookies, Hershey's Milk Chocolate Candy Bars and Sprite were among the favorites too. Click here for more results from this poll.

This new form is made to feature an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form.

Lance Sandwich Crackers partners with The Mom on the Run lifestyle expert, Colleen Burns.

This learning app tablet brings interactive and animated reading, educational gaming, creative activities, and a rich collection of applications to children ages 4-9.

The collection aims to blend performance attributes with a refined and contemporary style for a distinctive look and feel.