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Marketing Tactics

  • Snyder's Lance Partners with Moms

    Lance Sandwich Crackers partners with The Mom on the Run lifestyle expert, Colleen Burns.

  • VTech Creates New Tablet

    This learning app tablet brings interactive and animated reading, educational gaming, creative activities, and a rich collection of applications to children ages 4-9.

  • Callaway Hits Spring Line

    The collection aims to blend performance attributes with a refined and contemporary style for a distinctive look and feel.

  • Jamba Expands to Home

    Inventure Foods, Inc. expands its successful line of Jamba All Natural Smoothies with a new tropically inspired "at home" smoothie flavor.

  • Nine West Goes Vintage

    The Karen Elson for Nine West Vintage America Collection collaboration aims to combine the musical spirit of the collection with Elson's love for vintage treasures.

  • Bare Escentuals Unveils Global Marketing Campaign

    The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.

  • P&G Conducts Beauty Study

    Sarah Vickery, PhD, principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming, believes the data's implications suggest makeup can give women the power to determine which aspects of their personality they want communicated to others.

  • Easy Spirit Pumps Up Marketing

    The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.
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