Marketing Tactics

A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.

The first 10 spots on the annual Top 100 retailer list from STORES magazine hold the same names as last year, but pressures from the uncertain economy and the impact of online retail are forcing them to make changes to stay ahead.

The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.

The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.

What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...

During his eight years at Unilever, Michael Polk is credited with transforming the company's business in the Americas and sharpening Unilever's portfolio strategy and creating a more competitive, faster growing, innovation-driven organization.

The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.