Shiseido Enters U.S E-Commerce Market

Shiseido has officially unveiled their first e-commerce site, opening up a new sales pipeline in the highly lucrative U.S. market. The site was designed by Night Agency, a digital creative agency based in New York.
 

Shiseido appointed Night Agency to lead the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix. Night Agency was responsible for leading creative and strategic development for the iconic beauty brand's digital presence in the United States, and tapped partners Netrada and Demandware to provide e-commerce solutions. Night Agency has also been awarded responsibility for digital media planning and buying as well as supporting specific product launches in the digital space.
 

"One of our guiding principles is to have a deep understanding of our customer, and we are dedicated to high quality, high image and high service," explained Gisela Ballard, executive director of Marketing, Shiseido Cosmetics America.
 

Shiseido is one of the oldest cosmetic companies in the world. Originating in 1872 as a Western-style pharmacy along the Ginza in Japan, Shiseido now has operations in over 85 countries worldwide. With nearly 140 years of dedicated service and superior products, Shiseido's mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves.