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Marketing Tactics

  • P&G Shapes the Store

    Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

  • Social Listening

    Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.

  • Consumers Demand More of New Henkel Product

    Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.

  • American Greetings Offers Mobile Greetings

    justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.

  • Integrated Sales and Marketing: It's Time for a True Demand Chain

    For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360o view of the consumer and shopper.

  • Honest Tea Refreshes Labels

    The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.

  • Bare Escentuals Launches Global Platform

    The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.

  • Chiquita Joins USDA MyPlate Program

    Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance.
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