Marketing Tactics

The opening represents the culmination of a two-year-project, with a total investment of 15 million euros (approximately $20 million).

It's no secret: the youth of today have tremendous spending power. They also have loyalty to brands. A recent poll says Apple brands dominate the youth market in popularity, but Oreo Cookies, Hershey's Milk Chocolate Candy Bars and Sprite were among the favorites too. Click here for more results from this poll.

The consumer marketing veteran from P&G, Kraft and Kellogg company, joins Sony Computer Entertainment Americas executive management team.

The agreement is expected to broaden the reach of the Yogen Fruz Brand in U.S. markets.

Inventure Foods, Inc. expands its successful line of Jamba All Natural Smoothies with a new tropically inspired "at home" smoothie flavor.

The Karen Elson for Nine West Vintage America Collection collaboration aims to combine the musical spirit of the collection with Elson's love for vintage treasures.

The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.

This new form is made to feature an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form.