P&G Offers Virtual Beauty

P&G Beauty & Grooming announces My Beauty Adviser, a new, free application for the iPhone and Android mobile platforms. P&G Beauty & Grooming brands Clairol, COVERGIRL, Olay and Pantene have joined forces to create a comprehensive, multi-faceted beauty application that provides consumers with an exclusive virtual beauty experience.
"Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want," says Kevin Hochman, Marketing director for Olay, Secret and Venus. "That's why we created My Beauty Adviser -- to help women find the best answers in a quick and fun way while on-the-go. We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe My Beauty Adviser accomplishes that goal."
Developed by Densebrain, Inc., My Beauty Adviser boasts an advanced, intuitive and user-friendly interface to improve consumers' shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a consultation or browse a free magazine.