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Marketing Tactics

  • American Greetings Offers Mobile Greetings

    justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.

  • Why Didnt I Think of That?

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Amway Does the Twist

    NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube.

  • Integrated Sales and Marketing: It's Time for a True Demand Chain

    For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360o view of the consumer and shopper.

  • Honest Tea Refreshes Labels

    The label refresh was initiated over three years ago after a series of consumer insights suggested that the brand could be making a bigger visual impact on store shelves.

  • Bare Escentuals Launches Global Platform

    The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.

  • Chiquita Joins USDA MyPlate Program

    Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance.

  • Sara Lee Launches Multimedia Ad Campaign

    Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.

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