Kraft Foods announces that its premium coffee brand, Gevalia, will be available for purchase in supermarkets, mass merchandisers and other retail outlets across the United States beginning in August 2011.
A survey of 25,099 U.S. consumers reveals top brands in 46 categories -- from airlines and appliances to toothpaste and sweets. Heres a look at which consumer goods brands were recognized for having the best consumer sentiment in 2011.
In a commitment to sustainability and efforts to go greener, Garnier provides its first comprehensive solution for all personal care and beauty packaging waste.
The new CMO will aim to maximize opportunities for sustainable brand portfolio and market share growth, and build stronger relationships with consumers.
The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.
