Marketing Tactics

Hain Celestial Promotes Basic Labeling
The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.
Unilever Makes Mobile its Key Marketing Strategy
The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.

Monitoring and Measuring Social Media with Downstream Data

What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...
Social Media and Downstream Data

Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...
Newell Rubbermaid Names Unilever Exec as CEO

During his eight years at Unilever, Michael Polk is credited with transforming the company's business in the Americas and sharpening Unilever's portfolio strategy and creating a more competitive, faster growing, innovation-driven organization.
Kimberly-Clark, Wal-Mart Partner with Mobile App

The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.
Kraft Brand Hits Billion-Dollar Status

Tang, one of the 10 power brands, has been an important part of profitable growth for Kraft Foods in developing markets.
PepsiCo Tests Reduced-Sugar Cola Innovation

Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.
The Digital Storefront

A progress report on the retail industry's adoption of mobile and social initiatives.
LeapFrog Goes Mobile

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.

Hain Celestial Promotes Basic Labeling

Unilever Makes Mobile its Key Marketing Strategy

Monitoring and Measuring Social Media with Downstream Data

Social Media and Downstream Data

Newell Rubbermaid Names Unilever Exec as CEO

Kimberly-Clark, Wal-Mart Partner with Mobile App

Kraft Brand Hits Billion-Dollar Status

PepsiCo Tests Reduced-Sugar Cola Innovation

The Digital Storefront

LeapFrog Goes Mobile