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Marketing Tactics

  • Herbal Essences Plays Tag

    Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.

  • Febreze Joins P&G's Billion Dollar Brand Club

    A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion.

  • Dove Celebrates New Line

    Dove celebrates the launch of Dove VisibleCare, a new line of body wash that helps give women more beautiful skin in just one week.

  • Peeps Launches New Online Store

    PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more.

  • Pop-Tarts Gets Creative

    The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.

  • Hallmark.com Doubles Online Sales

    Through Christmas, New Years and Valentines Day holidays, the Infosys digital e-commerce solution helped Hallmark.com double its online sales.

  • Chobani Pushes Ads

    The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.

  • Will Private Label Continue to Beat Brand Names?

    The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty.
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