Marketing Tactics

The new multi-branded application is expected to enhance beauty regimen and purchase experience.

Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.

Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.

Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.

A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.

The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.