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Marketing Tactics

  • Kraft Brand Hits Billion-Dollar Status

    Tang, one of the 10 power brands, has been an important part of profitable growth for Kraft Foods in developing markets.

  • PepsiCo Tests Reduced-Sugar Cola Innovation

    Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.

  • The Digital Storefront

    A progress report on the retail industry's adoption of mobile and social initiatives.

  • LeapFrog Goes Mobile

    'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.

  • Pampers Turns 50

    Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.

  • Dynamic Margin Management

    Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.

  • Lance Markets Family Fun

    The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.

  • Jockey Gets Innovative with Underwear

    Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.
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