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Marketing Tactics

  • Poll: Shoppers Want to Buy via Facebook and Twitter

    Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.
  • Hasbro Establishes Worldwide Center of Excellence for Games

    As part of this, Hasbro is reorganizing its global games business and moving its games marketing and games development employees from Massachusetts to Rhode Island.
  • Word-of-Mouth Marketing Drops for Products

    Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?
  • Is Groupon Bad for Business?

    Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.
  • J. M. Smucker Acquires Hispanic Coffee Brands

    The acquisition of leading Hispanic Cafe Bustelo and Cafe Pilon brands includes a manufacturing, distribution and office facility in Miami.
  • Anheuser-Busch Names New Marketing Exec

    The former Wm. Wrigley Jr. Co. Vice President will lead the beer makers marketing in the United States.
  • Flying High: Radio Flyer Revamps Web Site

    Radio Flyer transforms its digital presence with an enhanced Web site boasting a new visual design, improved user experience and e-commerce integration.

  • Nestle Waters NA Buys Sweet Leaf Tea

    The acquisition will expand the company's beverage portfolio of bottled water to include high-quality iced teas, lemonades and juice drinks.
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