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Marketing Tactics

  • L'Oreal Launches iAd

    L'Oréal USA will launch the first beauty iAd for iPad with a campaign for L'Oral Paris later this month.

  • PERT Plus Fans Elect MiLB Stars

    Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.

  • Post Foods Improves Shopper Experience

    Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.

  • Alice.com Merges, Expands to Europe

    A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.

  • Hain Celestial Promotes Basic Labeling

    The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.

  • Wal-Mart, Kroger, Target Lead Top 100 Retail List

    The first 10 spots on the annual Top 100 retailer list from STORES magazine hold the same names as last year, but pressures from the uncertain economy and the impact of online retail are forcing them to make changes to stay ahead.

  • Unilever Makes Mobile its Key Marketing Strategy

    The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.

  • Social Media and Downstream Data

    Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...
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