Marketing Tactics

Social Media and Downstream Data
Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...
Monitoring and Measuring Social Media with Downstream Data
What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...

Newell Rubbermaid Names Unilever Exec as CEO

During his eight years at Unilever, Michael Polk is credited with transforming the company's business in the Americas and sharpening Unilever's portfolio strategy and creating a more competitive, faster growing, innovation-driven organization.
Kimberly-Clark, Wal-Mart Partner with Mobile App

The mobile application is expected to make it easy for shoppers to check-in at Walmart and engage with Kimberly-Clark products at the shelf.
Kraft Brand Hits Billion-Dollar Status

Tang, one of the 10 power brands, has been an important part of profitable growth for Kraft Foods in developing markets.
PepsiCo Tests Reduced-Sugar Cola Innovation

Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.
Dynamic Margin Management

Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.
Lance Markets Family Fun

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.
Jockey Gets Innovative with Underwear

Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.
PepsiCo Gets Social at Point of Purchase

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.

Social Media and Downstream Data

Monitoring and Measuring Social Media with Downstream Data

Newell Rubbermaid Names Unilever Exec as CEO

Kimberly-Clark, Wal-Mart Partner with Mobile App

Kraft Brand Hits Billion-Dollar Status

PepsiCo Tests Reduced-Sugar Cola Innovation

Dynamic Margin Management

Lance Markets Family Fun

Jockey Gets Innovative with Underwear

PepsiCo Gets Social at Point of Purchase