Marketing Tactics

The former Avon vice president will be responsible for leading the development and execution of the brand's growth strategy and global business development.

The new multi-branded application is expected to enhance beauty regimen and purchase experience.

Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.

Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.

Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.

A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.