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Marketing Tactics

  • Top 10 Brands for Consumer Loyalty

    An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.

  • Hispanics Favor Brand Names in Personal Care

    When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.

  • Clorox Steps Up Product Ingredient Program

    Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.

  • ConAgra Foods Blogs

    ConAgra Foods launches first blogger-hosted virtual cooking school in partnership with popular online community, 'The Motherhood'.

  • Tide Documents Loads of Hope from Haiti

    Tide Loads of Hope releases a documentary film that shares stories of hope through those affected by the earthquake of Haiti.

  • Wal-Mart, P&G On TV

    The movie will also feature a soundtrack produced by music mogul Randy Jackson, which will be sold with the DVD together exclusively at Wal-Mart Stores.

  • Pepsis Refreshing Ideas

    With over 61 million votes cast, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.

  • Heinekens Hot On YouTube

    Heineken launches The Entrance, a new global brand campaign.
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