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Marketing Tactics

  • The Digital Storefront

    A progress report on the retail industry's adoption of mobile and social initiatives.

  • LeapFrog Goes Mobile

    'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.

  • Pampers Turns 50

    Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.

  • Dynamic Margin Management

    Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.

  • Lance Markets Family Fun

    The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.

  • Heineken USA Revises Marketing Strategy

    A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.

  • What Consumers Really Think about Retail Promotions

    Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.

  • Kraft Foods Highlights Big Wins in 2010

    Chairman and CEO Irene Rosenfeld reviews how the legacy Kraft Foods and Cadbury businesses achieved meaningful and lasting change in 2010.

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