Marketing Tactics

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?

The acquisition of leading Hispanic Cafe Bustelo and Cafe Pilon brands includes a manufacturing, distribution and office facility in Miami.

Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.

The former Wm. Wrigley Jr. Co. Vice President will lead the beer makers marketing in the United States.

The acquisition will expand the company's beverage portfolio of bottled water to include high-quality iced teas, lemonades and juice drinks.

Unilever announces a partnership with Recyclebank to educate consumers on how they can take small actions to make a big difference in reducing waste and water use.

A recent survey by Rubbermaid found 78 percent of consumers report they have become more cautious, assessing a product's real value, not just price.