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Marketing Tactics

  • Pacific Natural Foods Puts QR Codes on Pack

    A new line of convenient Soup Starters will be the first Pacific products to feature QR Code technology on-package and will be available in stores starting this summer.

  • Honest Tea Joins The Coca-Cola Family

    In order to retain its entrepreneurial culture, Honest Tea will operate as a stand-alone business under current TeaEO Seth Goldman.

  • Brown Shoe Acquires American Sporting Goods Corporation

    The acquisition adds well-known athletic footwear brands to comfort, fitness offerings for active consumers.

  • The Best Possible Combination: Jim Coleman, Accenture

    A changing and challenging consumer goods landscape is driving Accenture's focus on software to supplement its industry offerings and to better serve consumer packaged goods (CPG) clients. Here, Senior Executive Jim Coleman explains how the company's recent acquisition of CAS builds on that intent.

  • Columbia Sportswear is Back on Top

    Columbia Sportswear Company reclaims a reputation for delivering game-changing innovation with a new innovation platform.

  • TerraCycle Goes the Distance

    TerraCycle's upcycling and recycling programs have spread like wildfire throughout the consumer goods industry and it continues to find solutions for more and more "nonrecycleable" waste streams -- think dirty diapers, shoes, cigarette butts and cosmetics. Here's the inside scoop on how the "Coolest Little Startup in America" has reached global proportions.

  • You Can't Help But Be Inspired

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Campbell Soup Plans to Reduce Childhood Obesity

    The company will invest $10 million over ten years with the goal of reducing childhood obesity and hunger.
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