Hispanics Favor Brand Names in Personal CareWhen times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics. Clorox Steps Up Product Ingredient ProgramClorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances. ConAgra Foods Blogs ConAgra Foods launches first blogger-hosted virtual cooking school in partnership with popular online community, 'The Motherhood'. Tide Documents Loads of Hope from Haiti Tide Loads of Hope releases a documentary film that shares stories of hope through those affected by the earthquake of Haiti. Wal-Mart, P&G On TV The movie will also feature a soundtrack produced by music mogul Randy Jackson, which will be sold with the DVD together exclusively at Wal-Mart Stores. Pepsis Refreshing Ideas With over 61 million votes cast, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010. Heinekens Hot On YouTube Heineken launches The Entrance, a new global brand campaign. A Green Old Orchard The juice features a proprietary blend of Truvia brand natural sweetener and a hint of natural sugar. Pepsi Taps Consumers to Shake Up Refresh Project in 2011 The Pepsi Refresh Project is expected to fund twice as many ideas to move communities forward in 2011. General Mills, Nestle Open Swiss Innovation Center General Mills and Nestle invest in the continued success of 20-year breakfast cereal partnership. First Previous 291 292 293 294 295 Next Last
