Marketing Tactics

The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern".

Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.

Niche Retail will help Estella achieve its goals of growing online sales, increasing brand recognition, and boosting conversion rates.

With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.

Consumers can visit www.SaferProducts.gov to submit reports of harm or risks of harm, and to search for safety information on products they own or may be considering buying.

Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.

A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion.

Through Christmas, New Years and Valentines Day holidays, the Infosys digital e-commerce solution helped Hallmark.com double its online sales.