Marketing Tactics

Too many people think of social tools as only being for sales and marketing when in reality, there are valuable uses in the back office. Here are a handful of social tech concepts that are mandatory for every organization today.

In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.