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Marketing Tactics

  • Warner Bros. Goes Green

    The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern".

  • P&G Promotes Oral Health

    Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.

  • Design for Nine West

    Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.

  • Coke Raises Heart Awareness

    Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.

  • Estella Partners for E-Commerce

    Niche Retail will help Estella achieve its goals of growing online sales, increasing brand recognition, and boosting conversion rates.

  • Specialized Drives Web Traffic

    With RightNow, Specialized delivers personalized customer communications, which increase Web traffic to featured product pages by 30 percent.

  • CPSC Launches Consumer Product Safety Info Database

    Consumers can visit www.SaferProducts.gov to submit reports of harm or risks of harm, and to search for safety information on products they own or may be considering buying.

  • Herbal Essences Plays Tag

    Herbal Essences recently launches a new retail campaign using Microsoft Tag on in-store shelf talkers.
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