Marketing Tactics

The companies on this list are masters of innovation. They have to be in order to stay on the "hot" list with novel products that leverage emerging technologies. Even Monopoly has gone digital. Check out who leads the way with play.

Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

An innovative product eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years.

New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.

With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.

Today's shopper is more informed, more demanding and more sophisticated. According to a breakthrough new study, there are four change drivers affecting how brands and retailers will interact with shoppers. Are you getting it right?