Marketing Tactics

The group will implement APTs Test & Learn system throughout its H. Samuel and Ernest Jones UK chains.

SABMiller plc and Molson Coors Brewing Company name a successor to current CEO Leo Kiely following his decision to retire.

In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.

General Mills is the first large consumer products company to test the waters with the popular daily-deal Web site. Early results are promising.

Based on the remarkable success and feedback in 2010, Huggies has already expanded a global adaptation of the program.

A new merchandise display program expands the companys commitment to sustainability.

The two companies are will continue to deliver family entertainment with the addition of five more movies to the Family Movie Night initiative in 2011.

The Kimberly-Clark brand sought a digital agency to grow the use of online media as part of its overall marketing mix.