Marketing Tactics

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.

Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.

Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.

While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.