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Marketing Tactics

  • WONKA Taps YouTube

    WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.

  • L'Oreal Launches iAd

    L'Oréal USA will launch the first beauty iAd for iPad with a campaign for L'Oral Paris later this month.

  • P&G Offers Virtual Beauty

    The new multi-branded application is expected to enhance beauty regimen and purchase experience.

  • Post Foods Improves Shopper Experience

    Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.

  • PERT Plus Fans Elect MiLB Stars

    Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.

  • Alice.com Merges, Expands to Europe

    A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.

  • Wal-Mart, Kroger, Target Lead Top 100 Retail List

    The first 10 spots on the annual Top 100 retailer list from STORES magazine hold the same names as last year, but pressures from the uncertain economy and the impact of online retail are forcing them to make changes to stay ahead.

  • Hain Celestial Promotes Basic Labeling

    The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.
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