Marketing Tactics

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

A progress report on the retail industry's adoption of mobile and social initiatives.

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.

Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.

A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.

Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.