Marketing Tactics

The acquisition will expand the company's beverage portfolio of bottled water to include high-quality iced teas, lemonades and juice drinks.

Unilever announces a partnership with Recyclebank to educate consumers on how they can take small actions to make a big difference in reducing waste and water use.

A recent survey by Rubbermaid found 78 percent of consumers report they have become more cautious, assessing a product's real value, not just price.

The group will implement APTs Test & Learn system throughout its H. Samuel and Ernest Jones UK chains.

SABMiller plc and Molson Coors Brewing Company name a successor to current CEO Leo Kiely following his decision to retire.

In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.

General Mills is the first large consumer products company to test the waters with the popular daily-deal Web site. Early results are promising.