Marketing Tactics

In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.

The last two decades could aptly be described as the Wal-Mart era in retailing. In 1990, its revenue was $32 billion. In 2010 it ballooned to $405 billion. Today, however, cracks are appearing in the empire Sam Walton built.

Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.

Through this collaboration, Nine West will be able to bring the visions of these choice international trendsetters, artists and designers to consumers worldwide.

Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.

The new fragrance is released by actress Halle Berry as an "invitation for women to share their story..."

The June 17, 2011 release marks the debut for the legendary comic super hero "Green Lantern".

Niche Retail will help Estella achieve its goals of growing online sales, increasing brand recognition, and boosting conversion rates.