Marketing Tactics

Ciao Bella Gelato Revamps Packaging

A new solution helps the premier gelato maker select a new packaging design expected to improve its appeal to customers.
Levi's Gains New Global VP of Strategy

The former Avon vice president will be responsible for leading the development and execution of the brand's growth strategy and global business development.
Kellwood Acquires Yoga Apparel Brand

Zobha is available in 350 retail stores in 27 countries as well as online at its e-commerce site, zobha.com and at leading yoga studios and fitness clubs.
P&G Offers Virtual Beauty

The new multi-branded application is expected to enhance beauty regimen and purchase experience.
Doritos Gets Face Time in Brazil

Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.
WONKA Taps YouTube

WONKA launches its first branded 360-degree interactive video in United States with a new WONKA YouTube channel.
L'Oreal Launches iAd

L'Oréal USA will launch the first beauty iAd for iPad with a campaign for L'Oral Paris later this month.
Post Foods Improves Shopper Experience

Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.

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