Marketing Tactics

The new multi-branded application is expected to enhance beauty regimen and purchase experience.

Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.

Post Foods improves consumers experiences in the cereal aisle by utilizing technology from Affinnova.

Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.

A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.

The first 10 spots on the annual Top 100 retailer list from STORES magazine hold the same names as last year, but pressures from the uncertain economy and the impact of online retail are forcing them to make changes to stay ahead.