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Marketing Tactics

  • Black & Decker Gets a New Grip on Innovation

    Black & Decker satisfies a do-it-yourself consumer need with the introduction of the SureGrip All-In-One Laser Level.

  • P&G Shapes the Store

    Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

  • Social Listening

    Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.

  • Consumers Demand More of New Henkel Product

    Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.

  • American Greetings Offers Mobile Greetings

    justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.

  • Why Didnt I Think of That?

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Amway Does the Twist

    NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube.

  • Windex is Going Miniature

    The launch of Windex Mini comes on the heels of Johnson's speech at the 2011 Fortune Brainstorm Green conference in April 2011.
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