Goal-Oriented Degree

Alarice Padilla

6/8/2011

The Unilever brand, Degree Men Antiperspirant, is celebrating its ongoing partnership with the Mexican National Team via a new soccer-inspired marketing campaign called El Momento que Cuenta (The Moment Counts). The campaign engages consumers online and onsite.

Henkel Divests Retailer Brands Business

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.

CPGs’ Shared Vision for AI and How To Get There

It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?

Hershey Bolsters Go-To-Market Strategy: Investments in Demand Planning, Consumer Insights, and Media

The Hershey Company is undergoing continued digital enhancements supported by an ERP implementation to better meet consumer needs.

Unilever Names Fernando Fernandez CEO as Hein Schumacher Steps Down

Learn about the transition and Schumacher’s time at Unilever.

PepsiCo, Hershey, Mondelez Say Mindful Snacking on Trend as Consumers Prioritize Health & Wellness

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.