Marketing Tactics

Known as the Supermarket Guru, Phil Lempert can predict the future and then help businesses and consumers understand it. In a recent blog article, he called 2011 one of the most exciting and game-changing years in the food world. Using last year as a backdrop, Lempert provided his top 10 predictions for the food industry in 2012.

Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.

Consumers have the choice of either purchasing Marcal Small Steps directly from Alice.com, marcal.alice.com or Marcal Small Steps Facebook page.

The executive brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands, including ESPN, Allstate and Starcom.

LOral USA signs a five-year agreement with PFSweb, Inc., to develop and manage multiple end-to-end e-commerce solutions for some of its most prestigious brands.

Understanding store execution where promotion plans meets consumer behavior remains a major challenge in the consumer goods industry. Yet understanding the nuances of store execution is essential to first understanding, then improving, the return on ever-growing trade promotion spending...

The merger will create an organization of approximately 690 grocery stores and 63,000 employees in eight states throughout the southeastern United States.

The Brookside product line is primarily sold in the U.S. and Canada, and annual net sales of the business are approximately $85 million Canadian dollars.