Marketing Tactics

Grey Goose Turns Cherry Red
In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.
Campbell Steps Up the Pace
Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.

Kraft Improves its Environmental Impact

Today, Kraft employees around the world are using lifecycle thinking to help uncover ways to eliminate waste in manufacturing.
Popcorn, Indiana Achieves Forecast Accuracy Success

After adopting a new TPM solution, Popcorn, Indiana, LLC, has been able to reduce its deduction balance by more than 50 percent, and improve forecast accuracy.
L'Oreal USA Celebrates Women in Digital

The new initiative aims to increase diversity in digital marketing to develop technology for women, by women.
OREO Enters 100th Year Crossing the $2B Mark

In the first quarter of 2012 OREO grew double digits in North America and nearly 40 percent in Europe and Developing Markets.
Kraft Brand Launches its Largest Ad Campaign

The Oscar Mayer brand is rolling out one of the largest advertising campaigns in the brand's history to support the launch of Oscar Mayer Selects.
Anheuser-Busch Boosts Production of Bud Light Platinum

Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.
Pepsi Launches First Global Campaign, Maximizes Digital Platforms

Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives.
Economist Research Reveals Direct-to-Consumer Trends

Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.

Grey Goose Turns Cherry Red

Campbell Steps Up the Pace

Kraft Improves its Environmental Impact

Popcorn, Indiana Achieves Forecast Accuracy Success

L'Oreal USA Celebrates Women in Digital

OREO Enters 100th Year Crossing the $2B Mark

Kraft Brand Launches its Largest Ad Campaign

Anheuser-Busch Boosts Production of Bud Light Platinum

Pepsi Launches First Global Campaign, Maximizes Digital Platforms

Economist Research Reveals Direct-to-Consumer Trends