Marketing Tactics

Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.

A new study recently polled more than 38,500 American consumers about more than 1,500 lifestyle, product and service brands to reveal which brands Americans are likely to reach for when they are hungry. Find out why Chobani, Lays and Oreo were deemed Brands of the Year in their respective categories.

Nestl in the United States released its 2011 Creating Shared Value report detailing new accomplishments in the areas of nutrition, sustainable business practices, and economic and community development.

By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.

Did you know that only 17 percent of Facebook members reside in the United States? That means that consumer goods brands must move their digital reach into global markets to capture the other 83 percent. Heres a look at which consumer goods brands already lead in Facebooks top 10 countries.