Marketing Tactics

General Mills knows a thing or two about baked goods. So, a delicious, nutritious, 90-calorie brownie would seem to fall right in the company's wheelhouse;but that wasn't exactly the case.

Cloud computing is a topic of importance for not only Chief Information Officer, but also Chief Marketing Officers. Pat Conroy, vice chairman, U.S. Consumer Products Leader, Deloitte LLP, discusses the ways cloud computing can transform business.

Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.

The new WD-40 Specialist line consists of five products: Rust Release Penetrant Spray; Water Resistant Silicone Lubricant; Protective White Lithium Grease; Long-Term Corrosion Inhibitor; and Rust Remover Soak.

A surprising twist in the sale of Pringles hit this morning when Diamond Foods Inc. called off its planned acquisition of Procter & Gamble's popular brand. But Pringles wont be homeless for long as The Kellogg Company swept in this morning to state its claim on the world's second largest player in savory snacks.

?The company intensifies its focus on Health & Hygiene and faster growing consumer markets to fuel another decade of market outperformance.

The Good Housekeeping Research Institute deemed that these seven products were game-changers amongst a pool of more than 1,500 new products. Plus, Good Housekeeping readers voted for one Hall of Fame winner, a product that consumers can't seem to live without.