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Marketing Tactics

  • P&G Partners with De'Longhi for Braun Brand

    The Braun business associated with the transaction has revenues of approximately 200 million Euro, mainly concentrated in European markets.

  • The Biggest CPG Brand Hits of 2011

    Despite prolonged economic difficulties, 22 percent of consumers are always looking for new products to try. Here, SymphonyIRI reveals 2011s most successful food and beverage and non-foods CPG brands. As youll soon see, both long-established manufacturers and newcomers to the game are providing innovation that is setting the stage for the CPG world of tomorrow.

  • Hallmark Acquisition Expands Digital Presence

    The acquisition of SpiritClips offers Hallmark a new way to engage consumers in the digital world and a potential new channel of distribution for the brand.

  • Hain Celestial Goes for Maximum Promotional Impact

    The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.

  • Clorox & Roundy's Win with Collaborative Shopper Program

    Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.

  • Sara Lee Buys Brazilian Expresso.Coffee

    The company operates more than 1,000 selling points in the 19-million consumer Sao Paulo and Rio de Janeiro regions, where Sara Lee is already the retail market leader.

  • Top Content Marketers in Consumer Goods

    Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.

  • Target Names Chief Marketing Officer

    The executive once served as Gap, Inc.'s EVP and CMO where he was responsible for leading marketing strategy, retail store design, store experience and all consumer communication.

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