Marketing Tactics

Adam Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives.

Kellogg Company announces a refresh of its iconic, 106-year-old Kellogg's brand in the most significant update of its marquee identity in company history.

While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.

The supplier of kefir cultured dairy products is nearly tripling distribution in Target stores as well as adding new Lifeway products to Target's dairy cases.

In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.

Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.

Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.

Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.