Marketing Tactics

A 19-year Diageo veteran will succeed current President and CEO Debra Kelly-Ennis, who has decided to leave the company.

CGT presents the most recent crop of "Visionaries" 13 influential leaders who are shaping the future of their respective companies with unprecedented initiatives. Starting with a tribute to "Big Data" pioneer Tony van der Hoek, the 2012 Visionaries share details on how they are bringing "big picture" ideas to life.

The new collection, entitled "Floral Nostalgia," features more than 100 new jewelry pieces.

A new study recently polled more than 38,500 American consumers about more than 1,500 lifestyle, product and service brands to reveal which brands Americans are likely to reach for when they are hungry. Find out why Chobani, Lays and Oreo were deemed Brands of the Year in their respective categories.

Nestl in the United States released its 2011 Creating Shared Value report detailing new accomplishments in the areas of nutrition, sustainable business practices, and economic and community development.

By partnering with Twitter, PepsiCo is providing fans exclusive content and engaging millions of people around the world through one of their key passion points music.

Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.

Adam Kmiec will be responsible for leading a global digital marketing and social media strategy that encompasses both consumer-facing communications and corporate initiatives.