Skip to main content

Marketing Tactics

  • Heinz Appoints North American Business Lead

    Dave Woodard is expected to lead Heinz North America to new levels of success by leveraging his proven expertise in marketing and innovation, and his keen understanding of consumer behavior.

  • General Mills, Smart Balance Adopt New Web Marketing Capabilities

    Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.

  • Walmart, P&G Drive QR Code Campaign in NYC

    A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.

  • LeapFrog Appoints Chief Marketing Officer

    In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.

  • Diageo Acquires Cabin Fever Maple Flavored Whisky

    The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands.

  • Starbucks to Sell K-Cups

    Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.

  • CG Execs Meet to Swap Sales & Marketing Strategies

    More than 200 consumer goods executives convened this week for the 2012 Consumer Goods Sales & Marketing Summit. Here's a behind the scenes look at the insights revealed on hot topics, like effective retail partnerships, brand penetration, social and mobile marketing, and more.

  • Smart Balance to Acquire Udi's

    This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands.
X
This ad will auto-close in 10 seconds