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Marketing Tactics

  • Natural Product Solutions Introduces New Line of Supplements

    NPS announces its partnership with four-time NBA champion, television personality and health and wellness enthusiast, John Salley, in a line of natural supplements called VirMax.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • The Fastest Growing U.S. Retailers

    Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

  • Nature's Pride Unveils New Packaging

    The bread brand highlights its natural ingredients and benefits through easy-to-read nutritional facts and icons.

  • Virtual Identity Management Expert to Keynote CGT Event

    Nowadays there are greater opportunities to connect with customers around the world, but also deeper, darker dangers you need to be aware of in both business and infrastructure planning.

  • Avon Names New Group VP

    The candidates responsibilities include Corporate & Employee Communications, PR, Representative Communications, and Corporate Social Responsibility.

  • Marketing Spend Pays Off for CPG Giants

    Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.

  • As Seen On TV, Inc. Expands Social Media Efforts

    Its new marketing plan with BrightShop Digital is exptected to drive traffic and growth to AsSeenOnTV.com.

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