New LeapFrog Product Launch Sets Pre-Sale Record

Alarice Padilla

9/18/2012

LeapFrog Enterprises, Inc. sold as many LeapPad2 pre-sale units in just two days as the original LeapPad did in one week. In fact, consumer demand is so high that LeapFrog.com sold out of its initial quantities in less than one week.

Henkel Divests Retailer Brands Business

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.

CPGs’ Shared Vision for AI and How To Get There

It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?

Hershey Bolsters Go-To-Market Strategy: Investments in Demand Planning, Consumer Insights, and Media

The Hershey Company is undergoing continued digital enhancements supported by an ERP implementation to better meet consumer needs.

CPGs Can Harness AI to Attain and Keep Consumer Loyalty: Study

Brand loyalty is far from a given, particularly in today’s hyper-competitive marketplace. In fact, more than half (57%) of shoppers don’t feel committed to the consumer product brands they buy regularly, according to a recent SAP survey.

PepsiCo, Hershey, Mondelez Say Mindful Snacking on Trend as Consumers Prioritize Health & Wellness

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.