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Marketing Tactics

  • Coke Retains Top Spot as Best Global Brand

    Apple jumps to the No. 2 position with stellar sales in both developed and emerging markets. Find out what other CG brands moved up, moved down, returned to, and just entered the ranking of this annual report.
  • Method Launches Worlds First Line With Ocean Plastic Packaging

    The limited-edition bottles are for a new two-in-one hand and dish soap, available exclusively at Whole Foods Market stores nationwide.

  • Pepsi Scores New Ad Touchdown

    With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.
  • P&G Committed to Innovation That Creates New Categories, New Brands

    The giant CG company is confident and focused on its growth and productivity plan, according to its chairman, president and CEO, speaking at its annual shareholders meeting.

  • Munchkin Reveals 2013 Product Innovations

    Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced six new additions to its comprehensive portfolio of more than 200 existing products. These new products offer a twist on everyday essentials via unique, vibrant designs, meant to make parenting a little more stylish and manageable.
  • Mondelez International Launches Mobile Marketing Initiative

    The program will pair the newly named companys power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.

  • Nestle Searches for Young Leaders

    The program will honor 18 extraordinary young people who demonstrate good citizenship, a strong academic record, and show how they have made a meaningful contribution to their school or community.

  • Target Bets on QR Codes for Holiday Sales

    The big box retailer will feature 20 toys at the front end promoted with signs featuring Quick Response codes; shoppers with smart phones can scan the codes to buy the toys and have them shipped for free.

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