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Marketing Tactics

  • Recommended Reading for the CG Exec

    Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.
  • Nike Reigns as Most Innovative Company

    Revolutionary, cultural, nimble and even sexy these are just some of the words used to describe the most innovative consumer goods companies of 2013. Fast Company recently revealed this list, featuring Nike Inc. in the No. 1 position. Find out which other consumer goods companies made the cut and why.
  • TABASCO Brand Company Mourns Loss of CEO

    Paul Carr Polk McIlhenny, CEO and chairman of the board of McIlhenny Company, passed away on Saturday, February 23, 2013, at the age of 68.

  • Chobani Marketing Empowers Consumer Choice

    In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
  • Americans Adjust Spending to Cope with Tax Changes

    A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.
  • OREO Launches App with Nokia

    Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.
  • SC Johnson Reports Sustainability Highlights

    SC Johnson shares the latest information for its ongoing work to achieve its 2016 environmental goals by using more clean energy, cutting greenhouse gas emissions and creating innovative products that use fewer resources.

  • Graco Debuts Three New Innovations

    Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights.
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