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Marketing Tactics

  • Being Authentic

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • L'Oreal Paris Revamps Digital Presence

    With the help of digital agency, R/GA, LOrealParisUSA.com will be a beauty site that will be responsively designed for all devices.

  • TABASCO Brand Company Mourns Loss of CEO

    Paul Carr Polk McIlhenny, CEO and chairman of the board of McIlhenny Company, passed away on Saturday, February 23, 2013, at the age of 68.

  • Chobani Marketing Empowers Consumer Choice

    In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.

  • Americans Adjust Spending to Cope with Tax Changes

    A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.

  • OREO Launches App with Nokia

    Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.

  • Lance Celebrates 100 Years

    The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."

  • Mondelez Brand Marketing Caters to Kids

    Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
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