Marketing Tactics

Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors.

In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.

CGT invited leading technology providers to showcase new solutions that promise to reinvigorate strategic IT initiatives in your supply chain, sales and marketing or innovation organizations.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

By providing tips and tools, a new campaign shows how individuals and families can quickly assemble high-quality balanced meals using frozen prepared entrees.

In a second phase of the Mobile Futures program, Mondelez will go beyond launching pilots to create entirely new mobile ventures.

A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.

The new Lance products and product extensions will begin shipping to major retailers nationwide this month.