The word of mouth generation has transformed into the word of finger era. Spreading the word has never been so fast, so focused and truly viral with a matter of a finger click.
In just five short years, Hamdi Ulukaya transformed a small shuttered dairy plant into a $1 billion business that produces the No. 1 selling Greek yogurt brand in America. He is now being honored amongst an elite group of innovators, pioneers and game-changers across various disciplines for his entrepreneurial spirit and ability to catalyze a consumer-led movement.
CEO Paul Polman details how brands that have made sustainability central to their brand proposition or product innovation accelerated sales during 2012.
Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The new retail push is expected to reach new customers.
Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors.
In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.
