Marketing Tactics

David Roth and Rick Bacher of Get Stirred Up, will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.

Customers can scan QR-codes from their mobile device and order select items, including diapers, mascara, shampoo and toothpaste in bus shelters.

The acquisition, Nestls first investment in an online content property, is a major step in the companys efforts to better serve and enhance the lives of consumers through digital technology and content.

With the growing competition from Amazon.com across all sectors in which it competes, brands like Target, Best Buy, Walmart and others are looking to understand how to better compete against this ubiquitous retailer. Results from a new study show that many retailers have a way to go; specifically, for most brands measured, the local store outperforms its online counterpart.

Past recipients have included the chairman and CEO of Microsoft, Bill Gates and the chairman and CEO of IBM Corporation Samuel J. Palmisano.

The "Duck Dynasty" greeting cards will land in Walmart stores in time for Father's Day.

The newly created Meals and Desserts, and Enhancers and Snack Nuts business units are formed to create more focused and less complex businesses.

The announcement could lead to more major changes for one of the worlds largest producers and marketers of high-quality fresh fruit and fresh vegetables, which sold its packaged foods and Asia fresh business for $1.69 billion in April.