Marketing Tactics

Burt's Bees charts progress across the brand's social and environmental initiatives, recasts its 2020 goals and highlights an expanded commitment to the health of bees.

After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.

The new line of products answers consumer demand for high-quality seafood that tastes fresh and delicious, is easy to prepare and is free of preservatives and gluten.

In addition to naming a Senior Vice President, Global Marketing American Fragrances for Coty Prestige, the company filled the newly created role of Senior Vice President Color Cosmetics, Coty Beauty.

Committed to the open innovation process, Elmer's invites unique ideas and fresh approaches for its brand segments from suppliers, consumers and other potential collaboration partners.

When consumer feedback consistently showed a preference for even more varieties of flavors and seasonings at Green Giant, the General Mills R&D team turned to its open innovation strategy instead of starting from scratch.

When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.
P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.

Hostess says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever."