Marketing Tactics

Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.

The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.

Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

In an industry where nothing beats a product demonstration, Rockwell needed a new way to address customer questions in real time and craft its messages based on what they wanted to learn.

Danone says the purchase, for an undisclosed price, "will advance Danone's ambition to further develop yogurt consumption by notably expanding the various ways in which Americans can enjoy yogurt."

The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".

At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.