In an industry where nothing beats a product demonstration, Rockwell needed a new way to address customer questions in real time and craft its messages based on what they wanted to learn.
Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.
Organic and natural meat company Applegate is loved and adored by consumers for the people behind its brand as much as it is for great products. The company's VP of Digital Media explains why in this month's cover story.
Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
Danone says the purchase, for an undisclosed price, "will advance Danone's ambition to further develop yogurt consumption by notably expanding the various ways in which Americans can enjoy yogurt."
The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".
