Popcorn, Indiana Partners with Big Losers
Popcorn, Indiana, innovator of all-natural popcorn, is hitting the road this summer for “FIT Across America 2013.” In addition to being a Biggest Loser approved snack, Popcorn, Indiana and “The Biggest Loser” are teaming up to change the way Americans snack, one kernel at a time. “FIT Across America 2013” is traveling to select cities to fuel a healthy lifestyle, providing popcorn fans with tasty, better-for-you snacks, giveaways, and tips from “The Biggest Loser” Ambassadors; a selection of fan favorite former contestants from the hit-show who will each share their personal mission of ‘getting fit.’ The agreement between Popcorn, Indiana and “The Biggest Loser” was licensed by NBCUniversal Television Consumer Products and Shine America.
With the help of “The Biggest Loser” Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indiana’s headquarters in Englewood, N.J. on May 31, 2013. To coincide with the summer tour, the company has embraced the get-fit initiative amongst employees encouraging and motivating their team to live and lead a healthy lifestyle. Popcorn, Indiana’s distinctive FIT Mobile will visit the country’s top summer events including: the AIDS Walk in Boston, “The Biggest Loser” RunWalk Race in Chicago, Venice Beach’s Summerfest in Los Angeles and Taste of Dallas in Texas. The tour will conclude in Philadelphia, Pa. on September 14, 2013.
“We’re gearing up to hit the road with “The Biggest Loser” to give consumers a FIT experience in their hometown and let them know there is no need to make compromises when snacking,” says Hitesh Hajarnavis, president and CEO of Popcorn, Indiana. “By teaming up with some of the show’s most memorable and inspiring former contestants, we are looking to highlight that living a FIT lifestyle can be fun, easy and delicious.”
Participating former Biggest Loser contestants include favorites such as season 14’s sweethearts Jeff Nichols and Francelina Morillo in Chicago, season 7’s Tara Costa in New Jersey and New York, season 10’s Adam Hurtado in Los Angeles and season 8’s winner, Danny Cahill in Dallas. These Ambassadors will host a meet-and-greet with fans and discuss tips that helped them get and stay fit.
Each stop on the tour will give consumers a chance to sample Popcorn, Indiana’s FIT popcorn, a better-for-you, ready-to-eat popcorn available in five mouth-watering flavors. Every one-cup serving is only 40 calories or less with just 2 g of fat; the perfect option for those who want to snack smarter but don’t want to sacrifice fun or flavor. Free workout accessories and post workout snacks from Popcorn, Indiana will also be available at the FIT Mobile.
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With the help of “The Biggest Loser” Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indiana’s headquarters in Englewood, N.J. on May 31, 2013. To coincide with the summer tour, the company has embraced the get-fit initiative amongst employees encouraging and motivating their team to live and lead a healthy lifestyle. Popcorn, Indiana’s distinctive FIT Mobile will visit the country’s top summer events including: the AIDS Walk in Boston, “The Biggest Loser” RunWalk Race in Chicago, Venice Beach’s Summerfest in Los Angeles and Taste of Dallas in Texas. The tour will conclude in Philadelphia, Pa. on September 14, 2013.
“We’re gearing up to hit the road with “The Biggest Loser” to give consumers a FIT experience in their hometown and let them know there is no need to make compromises when snacking,” says Hitesh Hajarnavis, president and CEO of Popcorn, Indiana. “By teaming up with some of the show’s most memorable and inspiring former contestants, we are looking to highlight that living a FIT lifestyle can be fun, easy and delicious.”
Participating former Biggest Loser contestants include favorites such as season 14’s sweethearts Jeff Nichols and Francelina Morillo in Chicago, season 7’s Tara Costa in New Jersey and New York, season 10’s Adam Hurtado in Los Angeles and season 8’s winner, Danny Cahill in Dallas. These Ambassadors will host a meet-and-greet with fans and discuss tips that helped them get and stay fit.
Each stop on the tour will give consumers a chance to sample Popcorn, Indiana’s FIT popcorn, a better-for-you, ready-to-eat popcorn available in five mouth-watering flavors. Every one-cup serving is only 40 calories or less with just 2 g of fat; the perfect option for those who want to snack smarter but don’t want to sacrifice fun or flavor. Free workout accessories and post workout snacks from Popcorn, Indiana will also be available at the FIT Mobile.
Related Articles:
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Popcorn, Indiana Achieves Forecast Accuracy Success