14 New Products Achieve Breakthrough Status
Breakthrough innovators in the consumer goods industry challenge convention and triumph with consumers by expanding or transforming categories. They possess the rare ability to pursue, shape, develop and activate insights that deliver what consumers demand.
Nielsen recently separated breakthrough innovation leaders from the pack by conducting an extended analysis of 3,439 new consumer product introductions in the United States in 2011. Why 2011, you ask? Nielsen wanted to make sure that the winning products stood the test of time. They had to achieve 90 percent of year one sales in year two. This endurance measure confirms a sustained level of consumer demand while allowing for some revenue consolidation during the transition from trial to repeat. Winners needed to meet two additional requirements: distinctiveness (does it deliver a new value proposition to the market?) and relevance (did this product generate year-one U.S. sales of $50 million or greater in Nielsen-measured channels)?
In the end, 14 Breakthrough Innovation Winners for 2013 emerged, which cover a wide array of categories, but all demonstrate a vision for innovation, pervasive leadership to drive support, and alignment throughout the organization to make it happen:
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Nielsen recently separated breakthrough innovation leaders from the pack by conducting an extended analysis of 3,439 new consumer product introductions in the United States in 2011. Why 2011, you ask? Nielsen wanted to make sure that the winning products stood the test of time. They had to achieve 90 percent of year one sales in year two. This endurance measure confirms a sustained level of consumer demand while allowing for some revenue consolidation during the transition from trial to repeat. Winners needed to meet two additional requirements: distinctiveness (does it deliver a new value proposition to the market?) and relevance (did this product generate year-one U.S. sales of $50 million or greater in Nielsen-measured channels)?
In the end, 14 Breakthrough Innovation Winners for 2013 emerged, which cover a wide array of categories, but all demonstrate a vision for innovation, pervasive leadership to drive support, and alignment throughout the organization to make it happen:
- Allegra Allergy
- Colgate Optic White
- Downy UNSTOPABLES In Wash Scent Booster
- Fiber One 90 Calorie Brownies
- Magnum Ice Cream
- Milo’s Kitchen Home-Style Dog Treats
- MiO Liquid Water Enhancer
- Monster Rehab
- Oikos Greek Yogurt
- Reese's Minis
- Skinny Cow Candy
- Sparkling ICE
- Special K Cracker Chips
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