Marketing Tactics

An overview of trends in trade promotion management in 2017.

State of Transformation: Making the pivot to digital.

Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe.

Future success at retail will require brands to “unlearn” some traditional TPM practices.

To remain relevant in 2018 and beyond, brands and retailers must relentlessly strive to create ever-innovating, participatory consumer experiences.

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.