Marketing Tactics

Symphony EYC signed a multi-year contract with Giant Eagle for its solutions covering customer insights, personalized marketing, promotion, assortment and space.

French video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner.

Culligan, Rosemont, Illinois, named Minneapolis-based Fallon as its agency of record as part of a new investment to continue supporting the water brand.

Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones.

Nearly nine out of 10 U.S. companies are investigating the use of virtual reality technologies, according to a recent study by ABI Research.

Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets.

Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.