The ambitious "Restock Kroger" plan will use shopper data, experiential technology and, yes, some CPG dollars, to reposition the retailer for the modern marketplace.
Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.
The Path to Purchase Institute honored 12 women during its Sept. 26 Women of Excellence ceremony – three each in the Innovation, Collaboration, Leadership and Rising Star categories.
The packaged meat maker has deployed the SmartDrive video-based safety program across its entire DSD fleet of nearly 600 branded refrigerated box trucks.
Hormel Foods hired Stephen Koven as vice president of digital experience to develop digital strategies and lead teams to cohesively build, align and execute digital marketing and sales plans.
Francisco Fraga most recently led the transformation of Procter & Gamble’s U.S. supply chain network by building digital capabilities and other enterprise-wide IT services.
Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.
