Tiesta Tea is not a traditional consumer goods company — although its knack for scoring distribution deals with the likes of Target would make any old-school CPG envious.
Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.
The drugstore chain is expanding its recently revamped “Purposeful Choices” food labeling system to new categories to help shoppers make better choices.