CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

8/10/2021
Cassandra Worthy To Keynote CGSM 2021
The dynamic Cassandra Worthy will keynote the 2021 Consumer Goods Sales and Marketing Summit.

CGT Staff
8/9/2021
IRI Brings Tech, Data and Analytical Partners into Single Platform
IRI has announced the launch of IRI Marketplace, an open and continuously expanding network that brings together IRI’s technology, data and analytical partners on a single platform.

CGT Staff
8/9/2021
Impossible Foods Plans Category Expansion with Two Executive Appointments
The appointments bring new talent to its leadership team as the company prepares to launch its first plant-based chicken product and add new SKUs in foodservice and retail.

CGT Staff
8/4/2021
Rich Products Transforming End-to-End Supply Chain
Food company Rich Products is taking steps to transform its supply chain, tapping IT solution provider Tata Consultancy Services (TCS) to improve integrated planning and agility in order to better meet changing customer demands.

CGT Staff
8/3/2021
Datasembly, Numerator Partner to Help CGs With Pricing, Promotions and Sales Lift
The new combined offering is expected to bring Temporary Price Reduction (TPR) promotions monitoring to brands and retailers.

CGT Staff
8/2/2021
Don't Be Creepy: Fusing Consumer Data’s Gap Between Priority and Reality
Leverage consumer data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.

CGT Staff
8/1/2021
BIAS and Blacksmith Applications Team Up to Boost Trade Promotions
The partnership allows for a complete integration and collaboration between the sales operations on the front end with trade partners, and the accounting team on the back end.

CGT Staff
8/1/2021
Coca-Cola Beverages Taps Digital and Analytics to Transform Operations in Africa
Coca-Cola Beverages Africa partners with Genpact to enhance efficiency in key operating functions, including finance, procurement, and data management.

CGT Staff
7/29/2021
Preparing for an E-commerce-Fueled Future
Learn some of the most important things brands must know when it comes to digital commerce platforms and business models, including the trifecta of capabilities required to win customer experience, and why looking to digital natives for inspiration can be a big mistake.

CGT Staff
7/28/2021
FORM Acquires ShelfWise for AI-Powered Retail Execution
With ShelfWise, FORM's image recognition capabilities now enable retail audits on more display types.

CGT Staff