ARTICLES BY THIS AUTHOR
-  8/30/2021Tech-Driven Revenue Planning in an Omnichannel WorldMeasuring trade promotion effectiveness has never been a straightforward task, but today’s abrupt digital shift has tangled the webs and tightened the knots for unprecedented complexity. Learn some of the most important things consumer goods companies need to know when it comes to omnichannel revenue planning.
-  8/29/2021Dole Food & Beverages Group to Digitally Transform Its Supply ChainThe global CPG company taps a partner to improve forecasting and harmonize its S&OP and S&OE processes across the organization.
-  8/26/2021Revlon Names Thomas Cho as its Chief Supply Chain OfficerIn this role, Cho will be responsible for Revlon’s end to end global supply chain operations, including supply chain strategy, planning, procurement, manufacturing, engineering, distribution and logistics.
-  8/25/2021Oscar Mayer Hits the Road with Lyft to Give Fans a New Consumer ExperienceThe Kraft Heinz company’s meat brand adds its 27-foot-long hot dog on wheels to the Lyft XL fleet in major cities nationwide.
-  8/24/2021Moose Toys Latest Innovation Launches with Partnership for Digital ActivitiesIts latest line aims to inspire girls to follow their dreams, complete with a partnership involving mini episodes, podcasts and digital activities.
-  8/23/2021H&H Group Strengthens Pet Care Division with Zesty Paws AcquisitionZesty Paws is expected to benefit from H&H's expertise and resources to further drive the brand's growth while being able to operate independently.
-  8/23/2021Planterra Foods Opens R&D Innovation CenterThe plant-based food company unveils its expanded Colorado footprint, creating new space for product innovation and overall growth with its plant-based foods.
-  8/23/2021McCormick Advances Sustainability Standards for SuppliersMcCormick advances its efforts to sustainably source ingredients for the herbs and spices industry, while driving farmer resilience, women's empowerment, and an ethical supply chain.
-  8/22/2021Innersense Organic Beauty Turns To Pouches for Sustainable Packaging InnovationClean beauty brand Innersense Organic Beauty is introducing a new packaging innovation for green-minded consumers, joining the litany of consumer goods companies providing more sustainable alternatives.
-  8/11/2021Coca-Cola Europacific Partners Enhances Mobile Experience for B2B Customers in IndonesiaAs part of CCEP Indonesia’s digital transformation journey to expand its efforts to the front end of the business, the company launched the Klik Toko app and partnered with 8x8 to deploy multi-factor authentication services.
 
 